For Your Moments That Matter | Earth Conscious Deodorant | We Love Your Pits

For Your Moments That Matter | Earth Conscious Deodorant | We Love Your Pits

I remember choosing anti-perspirants with "48 Hour Protection". I felt that this was a serious upgrade on the 12 hour and 24 hour anti-perspirants that graced the shelves in the 1990s. I was impressed that a spray could block up my pits for that long. But, did I really smell that bad? Did the sweat need wringing from my shirts? Was I ultra self-conscious? Easily influenced by the TV ads?

Progress continues and now you will find "96 Hour Protection" on the shelves of pharmacies and supermarkets. These anti-perspirants even claim to continue working after taking a shower. "Dermatologically Tested" and "Expert Endorsed" too. Wow!

I can tell you that something smells funny and it is not you or me.

Which Ingredients Smell Funny?

Let's take a look at a few of the ingredients and find out.


Aluminium is a common ingredient in anti-perspirants that works by “plugging” sweat ducts to stop sweating. The problem is that aluminium increases our cells’ tendency to mutate, which increases the chance of a mutation into a cancerous cell. Aluminium can also pose a threat to those on low kidney function. Higher traces of aluminium are found in the brains of Alzheimer’s patients.

Our bodies are designed to sweat; it’s a means of cooling down. We know that sweating can be inconvenient, but it’s necessary for a healthy body!

Earth Conscious deodorants keep you smelling nice even when you are physically active.



Many anti-perspirants contain alcohol, which is used to dissolve different ingredients and to help the product dry quickly when applied. Alcohol kills some of the bacteria that forms odour, but it can also dry out skin and contribute to irritation.

Earth Conscious deodorants use gentler ingredients such as organic coconut oil for their antibacterial, anti-fungal and moisturising qualities.

Butylphenyl Methylpropional

Butylphenyl methylpropional is a known skin and respiratory irritant, and can also be harmful to developing foetuses.


Diethanolamine is an ingredient commonly used in deodorants and is directly linked to cancer.

Fragrance and Parfum

Avoid products with “fragrance” on labels. When you see this term or other similar terms like “Eau de Toilette” or “Parfum,” it means the product contains undisclosed ingredients – sometimes more than a hundred of them. Without full transparency, it’s impossible to know what you’re being exposed to.


Ingredients in Earth Conscious Deodorants

Not Tested on Animals…Ever
Suitable for Vegans

Kind to your skin.
Anti-bacterial and anti-fungal, coconut oil is also incredibly soothing and keeps your skin moisturised.
This wax, from the seed of the Sunflower, is rich in Vitamin A, E and essential fatty acids: it promotes skin health and eliminates bacteria.

From the nuts of the Shea Tree, Shea Butter is full of essential fatty acids and vitamins A, E and F. Highly moisturising and nourishing for your skin.
Nicer than it sounds - natural, edible, antibacterial and absorbent. It’s also very powerful in keeping odour at bay.
From the seed of the Jojoba bush, Jojoba wax esters are non-allergenic and naturally anti-bacterial. They don’t clog your pores and can balance oil production in your skin.


Another edible flour that is incredibly absorbent and helps keep your armpits dry.

An extra shot of Vitamin E with antioxidant and skin conditioning properties fights against the destructive effects of free radicals.
The purest oils give a light fragrance you won’t find overpowering.


But Does Earth Conscious Deodorant Work?

Even when being physically active I have total confidence that my pits will smell nice. Blocking all the pores is not a good idea so for me it works perfectly. This Vlogger (Video Blogger) hits the spot.


Wow – Delighted! Gold Award for our Grapefruit & Lemon Natural Deodorant Stick. It’s lush, glad the judges agreed.

Silver in the Fresh & Fragrant Category for our natural deodorant. Second to established Neal’s Yard. Totally happy with this! 

A Best Buy for our Citrus Scented Deodorant. It lasts such a long time, our products are certainly good value.

Our Citrus Scented Natural Deodorant in a Tin nailed it with BEST deodorant, Gold Award!

Proud to win Best Deodorant from Biteable Beauty, the online magazine dedicated to natural and organic beauty, health, fitness and wellbeing. 

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